Are Your Granolas Lying to You? How Sweetness and Preservatives Distort What’s ‘Healthy’

Walk down any grocery aisle and you’ll see dozens of granolas marketed as “healthy,” but most are packed with refined sugars, artificial flavors, and preservatives. Many brands rely on excessive sweetness to make their products addictive, training us to believe that granola should taste more like dessert than a balanced breakfast. The average American consumes about 17 teaspoons of added sugar each day, far exceeding the recommended daily limit of 6–9 teaspoons. Over time, our taste buds adapt to crave these heightened levels of sweetness, making less sugary, natural foods seem “bland” by comparison.
Öatgazm granola takes a different approach. By using only date syrup for natural sweetness and skipping preservatives altogether, our products may taste less sweet than mass-market granolas—but that’s exactly how real food should taste. Natural foods with no preservatives also expire sooner, and that’s completely normal. When you see a long shelf life, it’s often because the product is filled with additives that extend freshness artificially.
Choosing products like Öatgazm is about unlearning the idea that “healthy” means overly sweet and shelf-stable. Instead, it’s about embracing ingredients that are truly better for you, even if they taste different from what you’ve been trained to expect.

It’s time to demand honesty from your granola—starting with the ingredients. Click below to find a blend made with integrity, not shortcuts.

References:
Benton, D. (2015). The impact of diet on anti-social, violent and criminal behaviour. Frontiers in Psychology, 6, 802. 
Read the Study: The Impact of Diet on Behavior
Malik, V. S., & Hu, F. B. (2021). Sugar-sweetened beverages and health: Where does the evidence stand? Journal of Nutritional Science, 10, e37.
Read the Scientific Evidence on Sugary Drinks and Health
My Sparkling Life. (2024). Why healthy foods might expire faster.
Read More: Why Healthy Foods Expire Faster